Tragically Hip goes into partnership with medical marijuana upstart

June 9, 2017 Facebook Twitter LinkedIn Google+ News

The Tragically Hip has announced a partnership with medical marijuana company Newstrike.

“After much discussion and assessment on our part, we’ve decided that this company — and the many creative people in it — are a perfect fit for The Hip,” said the band in a news release.

The company says the band members are “significant investors” in Newstrike, which will begin trading on the TSX in June under the new symbol HIP. The band will also play a role in the company’s branding efforts.

“No one knows Canada and Canadians like the members of The Tragically Hip,” said Newstrike executive chairman Scott Kelly. “With their involvement and support, Newstrike firmly believes we are developing the brand that adult consumers who choose to use cannabis will turn to.”

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